GoHighLevel Pricing: Plans and Costs in 2026
HighLevel currently lists $97, $297 and $497 monthly plans, but usage charges and add-ons can materially change total cost.
See the reviews for broader context.
Current HighLevel plans and prices
As of September 13, 2026, HighLevel lists Starter at $97/month ($970/year), Unlimited at $297/month ($2,970/year), and Agency Pro at $497/month ($4,970/year). HighLevel advertises a 14-day free trial on the main plans. These are U.S.-dollar list prices from the official pricing page and can change.
| Plan | Current list price | Best aligned with | Key distinction |
|---|---|---|---|
| Starter | $97/mo or $970/yr | Smaller businesses, freelancers, solo marketers | 3 sub-accounts, core features |
| Unlimited | $297/mo or $2,970/yr | Growing agencies | Unlimited sub-accounts, basic API access, rebilling without markup |
| Agency Pro | $497/mo or $4,970/yr | Agencies building a SaaS/reselling model | SaaS Mode, automated sub-account creation, markup rebilling, advanced API access |
What you get with Starter
Starter is the entry point and currently includes three sub-accounts, unlimited contacts, unlimited users, 24/7 support and HighLevel’s core features. It is the logical comparison point for a small service business or a new agency that does not yet need many client locations.
The three-sub-account ceiling matters. If the account will quickly manage more than three independent businesses or locations, moving directly to Unlimited can avoid building around a limit you already know you will exceed.
What changes on Unlimited
Unlimited currently raises the sub-account limit to unlimited and adds basic API access plus phone and email rebilling without markup. This is the plan most directly positioned at growing agencies.
“Unlimited sub-accounts” does not mean every downstream service is free. Communication usage, premium features and add-ons can still create variable charges. Model the client economics using the actual services you plan to enable.
When Agency Pro makes sense
Agency Pro is aimed at agencies that want to operate a SaaS-like offer. HighLevel lists SaaS Mode, automated sub-account creation, markup on phone/email rebilling, user/agent reporting and advanced API access as differentiators.
The additional $200/month over Unlimited is easier to justify when those specific capabilities support a real operating model. If you only need more client sub-accounts, Unlimited may be enough.
Costs beyond the subscription
HighLevel’s pricing page lists several optional products and usage-based services. Examples currently include AI Employee Growth at $50/month per sub-account, AI Employee Unlimited at $97/month per sub-account, a branded client portal app, dedicated email IPs, WhatsApp integration, WordPress hosting, SEO and a white-label mobile app. Some products use usage-based billing rather than a flat fee.
Phone, SMS, email and third-party infrastructure can therefore affect total cost. Agencies should also understand the wallet and rebilling model before quoting a client price.
How the 14-day trial works
HighLevel currently advertises a 14-day free trial. The public product pages note that a credit card is required and that the account is charged at the selected plan rate after the trial unless canceled. Use the trial to test the workflows that matter: lead capture, CRM, sending, calendars, funnels, integrations and team access.
A trial is most useful when you enter with a checklist. Trying to explore every HighLevel module in two weeks can create noise without proving fit.
Which HighLevel plan should you choose?
Choose Starter when you are a single business or small operator and three sub-accounts are enough. Choose Unlimited when multiple client accounts are central and you do not need the SaaS/reselling layer. Choose Agency Pro when SaaS Mode, automated provisioning, markup rebilling or advanced API access are part of the business model.
Do not choose Agency Pro merely because it is the highest tier. Start from required capabilities and expected account structure.
Price versus value
The fairest way to evaluate HighLevel is total-stack cost. Add the subscriptions it could replace, the implementation effort it creates, communication usage, premium add-ons and the operational value of keeping lead data connected. A higher base fee can be economical if it replaces several tools; it can be wasteful if most modules sit unused.
For fit rather than price alone, see the HighLevel review.
Why sub-account limits drive the plan decision
For agencies, the difference between three and unlimited sub-accounts can matter more than dozens of smaller feature differences. A sub-account is typically the operating workspace for a client, location or brand. If an agency expects to manage five clients, Starter’s three-sub-account limit is already a structural constraint.
A single business with one or two locations may never need Unlimited. That is why pricing should be tied to account architecture rather than company size alone.
Messaging and usage costs
Phone, SMS, email and certain AI or premium services can create variable usage charges. HighLevel’s pricing guide explains wallet and rebilling mechanics because the platform often pays underlying providers and passes charges through the account.
For an agency, this is not merely an expense question. On eligible plans, some services can be rebilled to clients, and Agency Pro adds markup options for phone and email. Model the customer economics conservatively and disclose any client charges clearly.
Monthly versus annual billing
The official pricing page currently shows annual prices equivalent to ten months of the monthly rate: $970, $2,970 and $4,970 for Starter, Unlimited and Agency Pro. That creates a two-month-equivalent discount if the account remains active for a full year.
Annual billing is harder to justify during an uncertain migration. If the team has not proven that HighLevel fits the workflow, use the trial and a shorter commitment to validate before optimizing subscription cost.
Example budgeting questions
- How many sub-accounts will exist in the next 12 months?
- What volume of SMS, calls and email will the operation use?
- Will AI or premium add-ons be enabled per sub-account?
- Which existing tools can actually be canceled?
- Will an agency rebill clients for usage or absorb those charges?
- What implementation or migration labor is required?
A plan that appears expensive can be economical if it replaces several tools. A plan that appears affordable can become expensive when most of the current stack remains in place.
Evaluate HighLevel for your workflow
Use the current trial and plan details to check whether the platform fits your real lead-generation, CRM and automation workflow.
Visit HighLevel (opens in a new tab)Frequently asked questions
How much is GoHighLevel per month?
HighLevel currently lists Starter at $97/month, Unlimited at $297/month and Agency Pro at $497/month.
Does HighLevel have a free trial?
HighLevel currently advertises a 14-day free trial on its main plans; a card is required and the selected subscription begins after the trial unless canceled.
Sources checked
- HighLevel pricing (opens in a new tab)
- HighLevel pricing guide (opens in a new tab)
- HighLevel AI pricing (opens in a new tab)
Research checked on September 13, 2026. HighLevel changes features, limits and pricing regularly; verify time-sensitive details before purchase or implementation.
FunnelsMove Editorial Team researches official product documentation, current pricing and independent user feedback. We do not claim hands-on testing unless explicitly stated.
Agencies evaluating higher tiers should also compare HighLevel white labeling and SaaS Mode, while AI-heavy workflows should model AI Employee pricing and usage separately.